KIERA WRIGHT-RUIZ
  • Menu
  • Appetizer
    • Photography
    • Video
  • First Course
    • Social Media
    • Articles
    • Recipes
  • Second Course
    • Resume
    • Appearances
  • Dessert
    • Social Services
    • Contact

Resume

Experience
Dig Food Group | New York, N.Y. | Jan. 2020 - July 2020
Position: Head of Social Media
  • Developed the overall social media strategy across Instagram, Twitter and Facebook
  • Photographed and styled all social-first content across organic and paid
  • Created and executed campaigns, always-on content and strategic partnerships that drive growth and engagement
  • Measured, reported and optimized based on business and brand objectives
  • Partnered with teams across the business to reflect and support the entire Dig narrative

The New York Times | New York, N.Y. | Dec. 2018 - Dec. 2019
​Position: Social Media Editor, NYT Cooking
  • Developed and executed overall Facebook and Pinterest strategy for NYT Cooking
  • Launched NYT Cooking’s first Facebook group
  • Grew Facebook group to over 40,000 members within a year
  • Launched NYT Cooking on YouTube
  • Managed YouTube channel, and optimize videos based on SEO and platform best practices
  • Managed video analytics across all platforms (Instagram, YouTube, Facebook, Pinterest, etc.)
  • Wrote, tested and developed original recipes to find new audiences
  • Produced and filmed some Instagram stories
  • Generated ideas for original content — photos, videos and features — informed by social insights and other metrics for audience engagement

Google | New York, N.Y. | June 2018 - Dec. 2018
Positom: Social Media Manager, Local Guides (Contractor)
  • Developed global video series
  • Wrote social-first scripts
  • Marketed products, features and campaigns related to the Local Guides program
  • Developed, manage and organize the social editorial calendar, overseeing all content including copy, assets and publishing
  • Managed analytics, tracking of audience growth and pulling cam- paign-specific metrics 

​Discovery Inc. | New York, N.Y. | Jan. 2016 - May 2018
Position: Social Media Manager, Food.com
  • Created and managed social strategy across all platforms (Facebook, Pinterest, Instagram, YouTube, Twitter)
  • Led the social media team
  • Developed video series optimized for digital sharing
  • Increased video views by 968%, 55% increase in total follower growth
  • Created most popular video, which generated over 90 million views
  • Managed social partnerships with influencers
  • Produced weekly Facebook Lives with on-camera talent and restaurants • Led the social rebrand strategy 

Uber | San Francisco, Calif. | Aug. 2014 – Jan. 2016
Position: Global Social Channel Manager, Marketing Manager ('14-'15)
  • Managed Uber's global Instagram, Snapchat, YouTube and Periscope
  • Helped develop overall strategy and for social campaigns
  • Created content across all platforms
  • Worked with over 200 city teams on creating more effective local plans and resources
  • Led launch social strategy for UberEATS handles

OC Weekly | Costa Mesa, Calif. | Jan. 2014 – Aug. 2014
Position: Food Blogger
  • Developed original, shareable recipes 
  • Wrote for a national audience 
  • Wrote opinionated editorial pieces about the food world
​
Taco Bell Corporate | Irvine, Calif. | July 2013 — Aug. 2014 
Position: Social Media Platform Specialist ('14); Intern ('13-'14)
  • Community manager of Instagram and Tumblr 
  • Monitored and engaged with Taco Bell’s Instagram community
  • Created content for all platforms (Twitter, Facebook, Instagram, Snapchat, Vine and more), focus on food and lifestyle photography
  • Assisted in development of marketing campaigns around upcoming products 
  • Incorporated food styling

BuzzFeed | New York, N.Y. | Nov. 2012 — July 2014
Position: Community Contributor
  • Wrote viral posts
  • Utilized social media for content 
  • Holds 36 awards, most notable being Top 10 user
  • Over 3 million views on five most popular posts
  • Top 1% of community contributors in 2014

FOODBEAST | Costa Mesa, Calif. | April 2010 — June 2013
Position: Contributing Writer ('11 — '13; Editorial Intern ('10 — '11) 
  • Provided food photography
  • Wrote viral food posts 
  • Informed readers daily of food news, recipes, products and culture
  • Interviewed celebrity chefs such as Andrew Zimmern and Chris Cosentino 

Bon Appétit Magazine | New York, N.Y. | May 2012 — Aug. 2012
One of the leading food magazines in the country. It focuses on cooking, dining, culture, travel, design, shopping and 
entertainment.
Position: Summer Web Editorial Intern
  • Wrote headlines and online content
  • Researched story ideas
  • Developed pitches
  • Inputted HTML code for recipe development and other online use 

Education
University of Florida | Gainesville, Fla. | Aug. 2009 — May 2013
Bachelor of Science in Journalism 
Outside concentration in Theater 
Skills
• Social media
• Blogging
• Magazine writing
• Marketing strategy
• Copy editing
• Transcription
• Adobe Photoshop
• InDesign CS6
• Food styling 

• Reporting
• AP Style
• Photography
• Blog websites (WordPress, Tumblr) 
• iMovie 
• Word-processing programs
• Google Analytics
• Cooking 

Recommendations available upon request.
kiera-resume-2020.pdf
File Size: 75 kb
File Type: pdf
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  • Menu
  • Appetizer
    • Photography
    • Video
  • First Course
    • Social Media
    • Articles
    • Recipes
  • Second Course
    • Resume
    • Appearances
  • Dessert
    • Social Services
    • Contact