Resume
Experience
Dig Food Group | New York, N.Y. | Jan. 2020 - July 2020
Position: Head of Social Media
The New York Times | New York, N.Y. | Dec. 2018 - Dec. 2019
Position: Social Media Editor, NYT Cooking
Google | New York, N.Y. | June 2018 - Dec. 2018
Positom: Social Media Manager, Local Guides (Contractor)
Discovery Inc. | New York, N.Y. | Jan. 2016 - May 2018
Position: Social Media Manager, Food.com
Uber | San Francisco, Calif. | Aug. 2014 – Jan. 2016
Position: Global Social Channel Manager, Marketing Manager ('14-'15)
OC Weekly | Costa Mesa, Calif. | Jan. 2014 – Aug. 2014
Position: Food Blogger
Taco Bell Corporate | Irvine, Calif. | July 2013 — Aug. 2014
Position: Social Media Platform Specialist ('14); Intern ('13-'14)
BuzzFeed | New York, N.Y. | Nov. 2012 — July 2014
Position: Community Contributor
FOODBEAST | Costa Mesa, Calif. | April 2010 — June 2013
Position: Contributing Writer ('11 — '13; Editorial Intern ('10 — '11)
Bon Appétit Magazine | New York, N.Y. | May 2012 — Aug. 2012
One of the leading food magazines in the country. It focuses on cooking, dining, culture, travel, design, shopping and
entertainment.
Position: Summer Web Editorial Intern
Education
University of Florida | Gainesville, Fla. | Aug. 2009 — May 2013
Bachelor of Science in Journalism
Outside concentration in Theater
Dig Food Group | New York, N.Y. | Jan. 2020 - July 2020
Position: Head of Social Media
- Developed the overall social media strategy across Instagram, Twitter and Facebook
- Photographed and styled all social-first content across organic and paid
- Created and executed campaigns, always-on content and strategic partnerships that drive growth and engagement
- Measured, reported and optimized based on business and brand objectives
- Partnered with teams across the business to reflect and support the entire Dig narrative
The New York Times | New York, N.Y. | Dec. 2018 - Dec. 2019
Position: Social Media Editor, NYT Cooking
- Developed and executed overall Facebook and Pinterest strategy for NYT Cooking
- Launched NYT Cooking’s first Facebook group
- Grew Facebook group to over 40,000 members within a year
- Launched NYT Cooking on YouTube
- Managed YouTube channel, and optimize videos based on SEO and platform best practices
- Managed video analytics across all platforms (Instagram, YouTube, Facebook, Pinterest, etc.)
- Wrote, tested and developed original recipes to find new audiences
- Produced and filmed some Instagram stories
- Generated ideas for original content — photos, videos and features — informed by social insights and other metrics for audience engagement
Google | New York, N.Y. | June 2018 - Dec. 2018
Positom: Social Media Manager, Local Guides (Contractor)
- Developed global video series
- Wrote social-first scripts
- Marketed products, features and campaigns related to the Local Guides program
- Developed, manage and organize the social editorial calendar, overseeing all content including copy, assets and publishing
- Managed analytics, tracking of audience growth and pulling cam- paign-specific metrics
Discovery Inc. | New York, N.Y. | Jan. 2016 - May 2018
Position: Social Media Manager, Food.com
- Created and managed social strategy across all platforms (Facebook, Pinterest, Instagram, YouTube, Twitter)
- Led the social media team
- Developed video series optimized for digital sharing
- Increased video views by 968%, 55% increase in total follower growth
- Created most popular video, which generated over 90 million views
- Managed social partnerships with influencers
- Produced weekly Facebook Lives with on-camera talent and restaurants • Led the social rebrand strategy
Uber | San Francisco, Calif. | Aug. 2014 – Jan. 2016
Position: Global Social Channel Manager, Marketing Manager ('14-'15)
- Managed Uber's global Instagram, Snapchat, YouTube and Periscope
- Helped develop overall strategy and for social campaigns
- Created content across all platforms
- Worked with over 200 city teams on creating more effective local plans and resources
- Led launch social strategy for UberEATS handles
OC Weekly | Costa Mesa, Calif. | Jan. 2014 – Aug. 2014
Position: Food Blogger
- Developed original, shareable recipes
- Wrote for a national audience
- Wrote opinionated editorial pieces about the food world
Taco Bell Corporate | Irvine, Calif. | July 2013 — Aug. 2014
Position: Social Media Platform Specialist ('14); Intern ('13-'14)
- Community manager of Instagram and Tumblr
- Monitored and engaged with Taco Bell’s Instagram community
- Created content for all platforms (Twitter, Facebook, Instagram, Snapchat, Vine and more), focus on food and lifestyle photography
- Assisted in development of marketing campaigns around upcoming products
- Incorporated food styling
BuzzFeed | New York, N.Y. | Nov. 2012 — July 2014
Position: Community Contributor
- Wrote viral posts
- Utilized social media for content
- Holds 36 awards, most notable being Top 10 user
- Over 3 million views on five most popular posts
- Top 1% of community contributors in 2014
FOODBEAST | Costa Mesa, Calif. | April 2010 — June 2013
Position: Contributing Writer ('11 — '13; Editorial Intern ('10 — '11)
- Provided food photography
- Wrote viral food posts
- Informed readers daily of food news, recipes, products and culture
- Interviewed celebrity chefs such as Andrew Zimmern and Chris Cosentino
Bon Appétit Magazine | New York, N.Y. | May 2012 — Aug. 2012
One of the leading food magazines in the country. It focuses on cooking, dining, culture, travel, design, shopping and
entertainment.
Position: Summer Web Editorial Intern
- Wrote headlines and online content
- Researched story ideas
- Developed pitches
- Inputted HTML code for recipe development and other online use
Education
University of Florida | Gainesville, Fla. | Aug. 2009 — May 2013
Bachelor of Science in Journalism
Outside concentration in Theater
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Skills
• Social media • Blogging • Magazine writing • Marketing strategy • Copy editing • Transcription • Adobe Photoshop • InDesign CS6 • Food styling |
• Reporting • AP Style • Photography • Blog websites (WordPress, Tumblr) • iMovie • Word-processing programs • Google Analytics • Cooking |
Recommendations available upon request.
| kiera-resume-2020.pdf |