Social Media

From building influencer programs to developing YouTube strategy, I have experience improving engagement across all major social platforms (Instagram, Facebook, YouTube, Pinterest, Snapchat). By making informed decisions supported by data, I create tactics that lead to long-term success. I also love coming up with social plans for large-scale activations. And don't get me started about the digital partnership I developed with Pusheen the cat. It will forever be one of the proudest moments of my career.

Writing

I'm very passionate about storytelling. Whether it's a single line of marketing copy or a lengthy 3,000-word feature, I always strive to tell the best narrative possible and connect with readers. Which two pieces am I most proud of? My first published story in The New York Times – and an Instagram caption I wrote that said, "Meat shells, meat shells by the cheese shore."

Photography

I got my start in professional photography at Taco Bell, where I styled food and directed social photoshoots. It's something that sparks joy for me, and I've incorporated the practice into my personal life, as well. Fun fact: One of my photos has been on display at the Taco Bell in Tokyo, Japan. 

Digital Video Strategy

In order to meet the changing needs of the social media industry, I have developed a strong background in video strategy. I provide editing feedback to get the most bang for your buck and the furthest reach. I also develop unique series, some of which have gone viral. My most popular video has over 100 million views. The Church of Satan retweeted it, and I'm still not over it yet.